Email

An Overview Guide to Using Clerk.io Auto Email

Get the most out of Clerk.io Auto Email to boost reach & conversions in your webshop

Below is a guide to setting up Auto Email and connecting Auto Email with Audience, as well as highlights on best practices using Email Campaigns and Triggers.

Note: Auto Email is still in beta-- this guide will likely change as the product evolves.

Configuration

In my.clerk.io, head over to Email > Configuration using the left-side menu.

Email Information

Enter the sender details you'd like to appear for Auto Emails from your store in the Email Information section

  • Sender Name: The name you'd like to appear as the sender for your emails (e.g., Jim from ReallyCoolStore)

  • Sender Email: The email you'd like to appear as the sender email for your emails (e.g., announcements@reallycoolstore.com)

Campaign Timing

Set the timing parameters for you emails to automatically send in this section.

  • To keep from emailing your customers too often, set the minimum time between Emails to be sent

  • Set the average number of Emails to send per day from your store's email here

  • Set a maximum number of Emails a recipient can receive per day to avoid flooding your customers' inboxes, in case customers qualify for more than one Email campaign you have live.

  • If you only want your Emails to be sent on specific days of the week, choose those in the "Days where campaign can be sent" section.

  • For Emails being sent via Triggers, you can also choose the minimum time between receiving emails from your store, and the maximum number of emails received by your customers per day.

Syncing Subscribers

Choose "Create New Exporter" to get started syncing your subscribers with Clerk.io to be used in Auto Email. This will lead you to Audience > Integrations, where you can follow the instructions to create an exporter with your chosen platform, then sync with Clerk.io.

For a step-by-step example of creating a new exporter, in this case with Google Adwords, click here.

Currently, we support the following Email Clients & Integrations for syncing subscribers:

  • ActiveCampaign

  • Hubspot

  • Klayvio

  • MailChimp

  • Salesforce

  • Ubivox

Choosing your Email Service Provider & Email DNS Settings

Once you've chosen your Email Service Provider and accepted the GDPR warning here...

...Your Email DNS settings will appear in the following section.

  • The three DNS Records that appear (two TXT and one CNAME) need to be added to your host server to make sure Clerk.io is allowed to send out Emails on your webshop's behalf. Follow the steps in the Description of each of these three settings to ensure they are properly added.

Creating your Email Design

1. Go to Email -> Designs and New Design.

2. From the list of designs, choose Email Campaign

  • This will give you a basic starting template you can use. Here, you can add elemnts like your webshop logo, and make any visual changes to the overall campaign that you want.

4. Its very important that you add the Unsubscribe link from your existing email client, in the bottom of the Design:

5. Scroll to the top and click Update Design

Auto Email Campaigns and Triggers: Setup & Best Practices

Campaigns Overview

Choose Email > Campaign in the left-side menu in my.clerk.io, then click "New Campaign" in the top-right corner to add a new Email Campaign.

Type in the name and label for your campaign in the "Name your Campaign" section.

  • Under Select design, choose the Design you've created that you'd like to use for your Email Campaign from the dropdown menu.

  • In the Audience section, select the Audience you'd like to target with this campaign from the dropdown. You have the option to select "All" if the campaign is for all subscribers, not just specific audience groups.

Next, choose the appropriate Product Logic for your Email Campaign in the following section:

  • Under Email Content, set the subject line for your Email, as well as the number of products to be shown in your email Content

  • To preview your email, type in the email address of the recipient you'd like to preview (to test the visitor or audience-related logic), and provide the email address to send the preview Email.

Select "Update Campaign" to save any changes, and toggle to green to set your Campaign live.

Campaigns - Audiences + Logic

Setting up your campaigns for Auto Email should be pretty similar to other marketing and conversion campaigns you likely run with your advertising partners.

Below are some best practice campaign types you can run with Auto Email, often pairing Email with Audience for even more powerful personalization:

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Triggers Overview

After selecting Email > Triggers in the left-side menu in my.clerk.io, click "New Trigger" in the top-right corner to add a new Email Trigger.

Name your new Trigger with the text box below, then click "Create Trigger".

Next, check and modify your Trigger name and tracking labels as needed, then select the logic to set the even that triggers your Email.

Trigger Logics include:

  • Abandoned Session sends an email when a user browses the webshop without placing an order.

  • Abandoned Search sends an email based on the last search that a user made, if they did not place an order.

  • Abandoned Cart sends an email if a user adds at least 1 product to the cart, but does not convert..

  • Made An Order sends an email a short time after each order that is placed by customers.

  • Welcome Email sends an email as soon as a user becomes a subscriber

  • Newly Available Products sends an email to any recipient that is interested in any new product you add, based on our AI's knowledge of the customer interests through Audience.

In the "Choose Product Logic" section, choose the logic for the products to be shown in your Email, and add any filters you'd like to apply to the products to be shown:

  • Select the Design to be used for your triggered Email from the dropdown below, or create a new one.

  • Under Email Content, set the subject line for your Email, as well as the number of products to be shown in your email Content

  • To preview your email, type in the email address of the recipient you'd like to preview (to test the visitor or audience-related logic), and provide the email address to send the preview Email.

Finally, select "Update Trigger" to save any changes, and toggle to green to set your Trigger live.

Triggers - Audiences + Logic

Two key Triggers to use with Auto Email are around webshop visitors who have abandoned cart, and customers who have previously made an order in your store.

Below are descriptions of the logic behind Auto Emails sent to customers based on these triggers: