Basics
#
Most of Clerk.io’s Audience features revolve around predicting customer behavior. However, for some marketing purposes, a more simple approach may be needed.
Order Segmentation is just that; a way to create segments based solely on the amount of orders, their timing, and average order value.
Order Options
#
You can segment based on either one or multiple different options for orders.
Orders Count
#
Segments are based on a specific amount of orders. You can choose either an exact amount, less than, or more than a given amount. This can be useful if you want to define your own Loyalty groups based on the amount of orders.
...Using Clerk should technically be free - you should always earn substantially more than you pay for it. That’s why we’ve built a detailed Dashboard and Analytics for all products, to show how it helps your business.
Precise Tracking
#
One of the great things about our Dashboards is that you can see exactly which orders were impacted by Clerk and how much more valuable they are.
An order is considered impacted by Clerk when a customer has bought at least 1 product from a Clerk element.
...Basics
#
Accesories lets you pre-define products that should always be shown first in your Best Cross-Sell banners. They are created for individual main products, and any products you add, will be pushed to to the top of Best Cross-Sell results, when customers view that main product.
You can add as many accessory products as you want for each main product.
They are best used when you have very specfific use-cases for single products like:
...Synonyms allow you to associate words or phrases so they are considered equivalent.
This is important if you notice in
Search Analytics that visitors are searching for products you have but using words not present in your product texts.
Synonyms do not replace results or change their ranking—they simply tell Clerk that one or more words are equivalent when finding results.
Uni-Directional
#
Only show results in one direction and are typically used to include a set of products that would otherwise not be shown.
...Running into issues with your BigCommerce integration? This FAQ covers the most common problems and their solutions, from customer group prices to formatters.
Clerk.js allows you to write custom JavaScript functions that add new functionality to your Designs.
Formatters can be added in two ways:
Through my.clerk.io > Developers > Formatters, where each Formatter can be created as separate entries.
As a configuration for Clerk.js, in the tracking-script that is inserted on all pages, where multiple formatters can be added at once.
...
Running into issues with your Dandomain Classic integration? This FAQ covers the most common problems and their solutions, from HTTP authentication to sync errors.
HTTP authentication
#
HTTP authentication is often used on staging sites to avoid unwanted visitors.
This will block the Clerk importer and display a 401 Unauthorized error in the sync log.
You can fix this by inserting the authentication info in the import URL.
In my.clerk.io > Data > Configuration, update your import URL like this:
...Running into issues with your JTL integration? This FAQ covers the most common problems and their solutions, from sync errors to missing products.
Common sync errors
#
When importing data with the JTL plugin, your webshop’s generated feed is responsible for sending product, category, and sales data to Clerk.
However, in some cases, the feed’s configuration might stop the Importer from getting access, causing an error in Data Sync.
...Running into issues with your Lightspeed integration? This FAQ covers the most common problems and their solutions, from formatters to sync errors.
Clerk.js allows you to write custom JavaScript functions that add new functionality to your Designs.
Formatters can be added in two ways:
Through my.clerk.io > Developers > Formatters, where each Formatter can be created as separate entries.
As a configuration for Clerk.js, in the tracking-script that is inserted on all pages, where multiple formatters can be added at once.
...
Running into issues with your Magento 1 integration? This FAQ covers the most common problems and their solutions, from currency conversion to sync errors.
Currency conversion
#
From v3.0.3 of the Magento 1 extension, Currency Conversion is included by default, if you are using Magento 1’s standard conversion function.
It’s added in my.clerk.io -> Designs, with the formatter price_in_currency.
The helper can be added to your Design in the following way:
...
