Best Practices

Best Practices

Chat

Chat is your personal customer service assistant that understands your business inside and out, and is available online 24/7. It can answer the vast majority of your customers’ queries in real-time, even if they reach out at 9:30 PM on Christmas Eve.

This article outlines the best way to get started with Chat and get the most out of it.

Why It Matters #

Before diving into configuration, it helps to understand the scale of the problem Chat solves.

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Best Practices

Best Practices

This article details the best ways of using Recommendations to increase your conversion rate, basket size and order value significantly. They are based on our 10+ years of eCommerce experience, across thousands of stores.

Logics #

Recommendations come bundled with 20+ logics that lets you convert visitors from any page of the webshop. This is the setup we have seen work the best for most eCommerce stores.

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Best Practices

Best Practices

Audience answers a simple, but powerful question:

“I have these products; who wants to buy them?”

Most segmentation tools let you group customers based on what they have already done — past purchases, browsing history, demographics — or based on who they are. That is useful, but it is backwards-looking.

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Best Practices

Best Practices

Ask Clerk.io builds every email best practice for you

Clerk.io’s Email tools give you two ways to reach your subscribers: AI Newsletters for one-time sends, and Flows for automated sequences.

This guide covers the best ways to make the most of both, including Embeds for adding recommendations to emails sent through external platforms.

The fastest way to get started is to open Ask Clerk.io once a month, describe what you want to achieve, and let it plan and build your entire email calendar. It will analyse your store, your audience segments, and email marketing best practices — then propose a plan covering which newsletters to send, which flows to activate, and what designs to use. You review and approve everything before it goes live, and the whole process typically takes under an hour.

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Best Practices

Best Practices

This article details the best ways of using Search to increase your conversion rate significantly. They are based on our 10+ years of eCommerce experience, across thousands of stores.

Choose Layouts #

Site search is one of the highest-intent actions a visitor can take. Research consistently shows that site searchers convert at 2–3 times the rate of visitors who browse through categories.

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