Best Practices

Best Practices

Chat

Chat is your personal customer service assistant that understands your business inside and out, and is available online 24/7. It can answer the vast majority of your customers’ queries in real-time, even if they reach out at 9:30 PM on Christmas Eve.

This article outlines the best way to get started with Chat and get the most out of it.

Why It Matters #

Before diving into configuration, it helps to understand the scale of the problem Chat solves.

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Best Practices

Best Practices

Our Email tool consists of two unique ways to boost your email marketing, through embeddable Email Recommendations and automated Email Campaigns.

This guide shows you the best ways to get started with both.

Email marketing is far from dead — there is plenty of profit to be made from contacting customers directly. The key is relevance.

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Best Practices

Best Practices

This article details the best ways of using Recommendations to increase your conversion rate, basket size and order value significantly. They are based on our 10+ years of eCommerce experience, across thousands of stores.

Logics #

Recommendations come bundled with 20+ logics that lets you convert visitors from any page of the webshop. This is the setup we have seen work the best for most eCommerce stores.

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Best Practices

Best Practices

Audience answers a simple, but powerful question:

“I have these products; who wants to buy them?”

Most segmentation tools let you group customers based on what they have already done — past purchases, browsing history, demographics — or based on who they are. That is useful, but it is backwards-looking.

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Best Practices

Best Practices

This article details the best ways of using Search to increase your conversion rate significantly. They are based on our 10+ years of eCommerce experience, across thousands of stores.

Choose Layouts #

Site search is one of the highest-intent actions a visitor can take. Research consistently shows that site searchers convert at 2–3 times the rate of visitors who browse through categories.

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