Capabilities

Clerk.io can read, analyse, and act across almost every part of your setup. Below is an overview of what it can do — both in terms of the questions it can answer, and the changes it can make.

All actions require your confirmation before they are applied.

Performance & analytics #

Clerk.io can dig into your numbers in detail. This includes pulling core KPIs like revenue, orders, conversion rate, and average order value — and breaking them down by time period, product, or traffic source.

It can compare your current period against a previous one, track trends over time, and measure the difference between visitors who interacted with Clerk.io elements versus those who didn’t.

It can also compare your results against benchmarks from other Clerk.io customers, estimate the revenue impact of a specific improvement, and forecast where a metric is heading based on your historical trend.

Example questions:

• “How did my conversion rate change after I enabled Omnisearch?”
• “What percentage of my revenue came from Clerk.io last month?”
• “If I improved my search zero-result rate by half, how much extra revenue could that generate?”

Search #

Clerk.io can read your full search configuration — synonyms, redirects, customised rules, and settings — and run live test searches to see exactly what results your visitors get.

It can identify which searches return zero results, which return irrelevant products, and where adding a synonym or rule would have the most impact.

It can then implement those changes for you:

• Add, update, or remove synonyms
• Create, update, or remove search redirects
• Create, update, or remove customised search rules (boost, bury, pin, filter)
• Update search settings

Merchandising #

Clerk.io can read all active and inactive Merchandising campaigns and explain what each one is doing to your results.

It can create new campaigns, update existing ones, enable or disable them — for example, to promote a product category ahead of a sale, or to suppress out-of-season inventory.

Email #

Clerk.io can read your email performance, review all configured triggers and newsletters, and check which are currently active.

It can tell you which email types are driving the most revenue, which triggers have low open rates, and what changes might improve engagement.

It can create, update, enable, or disable email triggers.

Audience #

Clerk.io can read your audience segments, explain the loyalty and lifecycle breakdown of your customer base, and show how segments are performing over time.

It can create, update, or delete audience segments — and manage the exporters that send audiences to connected platforms like Klaviyo or Meta.

Elements #

Clerk.io can read all your elements — the Search and Recommendation blocks placed on your site — and tell you which are enabled, which are getting impressions, and how they’re performing.

It can create, update, enable, or disable elements, and manage the design templates used to display them.

Chat #

Clerk.io can read recent chat conversations, review your chat analytics, and check the guidance rules that shape how the chat assistant responds.

It can update chat settings and guidance rules directly.

Products & data health #

Clerk.io can query your product catalogue by any attribute, validate data quality, compare two products side by side, and investigate sync errors or import issues.

It can also check your store’s tracking status, data feed, sync configuration, and recent debug messages — which makes it useful for diagnosing why something isn’t appearing correctly.

Browsing the web #

Clerk.io can navigate websites — your own store, competitor sites, or any other URL — and bring back specific observations to inform its recommendations.

On your own storefront, it can describe what a first-time visitor sees, walk through a search query, or check how a product page is presented. On a competitor’s site, it can evaluate their search experience, category structure, product presentation, or promotional strategy, and tell you concretely what they are doing differently.

Example questions:

• “Go to [competitor URL] and tell me how their search compares to ours.”
• “Check our homepage and tell me if our Clerk.io elements are visible.”
• “Look at how [competitor] presents their bestsellers and suggest what we could do better.”