Basics
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Using Clerk.io’s Recommendations, you can add fully automated banners that enhance content discovery for customers.
They rely on the pages data to automate banners on content pages.
Through several logics that can be used directly on your content pages, categories, and products, you can ensure that customers find blogs and articles that are related to what they are viewing.
Most importantly, it also allows you to sell directly from your content pages, creating a feedback loop of discovery and conversion.
...Clerk.js allows you to write custom javascript functions, that adds new functionality to the Designs.
Formatters can be added in two ways:
- Through my.clerk.io > Settings > Formatters, where each Formatter can be created as separate entries.
- As a
configuration for Clerk.js, in the tracking-script that is inserted on all pages, where multiple formatters can be added at once.
For Prestashop this file contains the tracking-script:
...Clerk.js allows you to write custom javascript functions, that adds new functionality to the Designs.
Formatters can be added in two ways:
- Through my.clerk.io > Settings > Formatters, where each Formatter can be created as separate entries.
- As a configuration for Clerk.js, in the tracking-script that is inserted on all pages, where multiple formatters can be added at once.
An example can be seen below. Please be aware this is for Clerk V2 (latest version):
...Clerk.io offers more than 23 different types of product logics, making it possible for you to show completely automated products on any page. This article explains how to get started when using a
Clerk.js setup.
For our full Best Practices of which Recommendations to use, read
this article.
Create Design
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Recommendations are shown as a slider by default. This allows customers to see more products with fewer clicks. You can either use the
Design Editor to configure it visually, or use
code designs.
...Basics
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Most of Clerk.io’s Audience features revolve around predicting customer behavior. However, for some marketing purposes, a more simple approach may be needed.
Order Segmentation is just that; a way to create segments based solely on the amount of orders, their timing, and average order value.
Order Options
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You can segment based on either one or multiple different options for orders.
Orders Count
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Segments are based on a specific amount of orders. You can choose either an exact amount, less than, or more than a given amount. This can be useful if you want to define your own Loyalty groups based on the amount of orders.
...Basics
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Accesories lets you pre-define products that should always be shown first in your Best Cross-Sell banners. They are created for individual main products, and any products you add, will be pushed to to the top of Best Cross-Sell results, when customers view that main product.
You can add as many accessory products as you want for each main product.
They are best used when you have very specfific use-cases for single products like:
...Synonyms allow you to associate words or phrases so they are considered equivalent.
This is important if you notice in
Search Analytics that visitors are searching for products you have but using words not present in your product texts.
Synonyms do not replace results or change their ranking—they simply tell Clerk that one or more words are equivalent when finding results.
Uni-Directional
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Only show results in one direction and are typically used to include a set of products that would otherwise not be shown.
...Single-page apps (SPA)
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These are also called Progressive Web Apps (PWA) and generally load the site as a single page, rather than loading individual pages as normal.
When a page is loaded for the first time, the Clerk.js library automatically fires a function to render all
Content blocks on that page.
However, for single-page apps using frameworks like vue.js or next.js, pages are rendered with JavaScript rather than a standard page load. Due to this, you need to control the rendering with Clerk.js to match how you load pages in the app.
...Managing customer group prices
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The setup of customer group prices consists of 2 steps:
Run a full sync between Clerk.io and BigCommerce.
Provide a price context when showing the content on the page.
1. Run a Full Sync
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When running a full sync between Clerk.io and BigCommerce, Clerk.io will store the different customer group prices and price rules which are active for the shop.
These rules will be stored separately for each product and will be used when showing the product on the website. These rules will also only update when a full sync is run.
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