Search Insights gives you a great overview of how customers are searching on your webshop, including how much revenue is generated and where improvements can be made to yield better results.

TIMELINE

The section at the top right hand corner allow you to select the period of time for which you would like to see the statistics of your webshop.

This timeline applies to all sections of the Insights, and is divided into several periods: 30 days, 90 days, 1 year, year to date, the previous year,  All the time the shop has been active (or for which we have data), and Other which allow to select manually and customised the period of time you want to check specifically.

Is Search Making your Customers better?

The first section of the dashboard shows the key metrics which make your customers more valuable via the Search section:

  • The first variable in % shows the percentage of all the visitors using the Search option while browsing in your web-shop (in the period of time selected on the timeline)

In the example above 7.7% of all the visitors to the web shop have been using the Search function. (Not sure if I have to leave the explanation of the example)

  • The second variable shows the probability of the customer using the Search option that might convert into a sale.

In the example above there is a 3.8 times greater chance that the customer will end up buying a product thanks to the search function. (Not sure if I have to leave the explanation of the example)

  • The third variable shows the percentage of customer that actually bought a product through the Search option.

In the example above 48.4% of your customers will end up buying something through the Search function.  

  • The fourth variable shows the average extra value (profit/income) on orders where the products bought were found through the Search option compared to orders where Clerk was not used.

Search Usage

This section shows how the usage is divided between the 2 different parts of Search (The dropdown Auto-Complete Search and the Search Page), while also listing Misspelled Searches and No Results Searches. 

1/ Auto-Complete Searches

The first variable reflects the number of searches that came from the Auto-complete predictive search function (on the period of time selected previously)

2/ Search Page Searches

The second variable reflect the number of searches that came from the Result Page (on the period of time selected previously)

3/ Misspelled Searches

The third variable reflect the number of searches that came from Misspelled Searches, which were corrected by our Search function and helped the customers find what they were looking for at the end.

4/ No Result Searches

The last variable reflect the number of searches that result in no result (probably because the brand/product/item does not exist in the store)

Most Profitable Searches

This section shows Search terms that generate the most revenue, sorted by the highest first.

The section is divided in 4 different variables:

  • Revenue: it’s the total revenue that this term has generated (in the period of time selected)
  • Count: it refers to the number of times the term has converted into a profit, which means it was part of an order 
  • Conversion Rate: it refers to the % this term has converted into a profit 
  • Revenue / Search: it refers to the average revenue this term has generated in relation to the number of orders

    In the example (below) the value is 186.10 kr - which is calculated by dividing  the total Revenue from this Search term (in this case 164 700kr)  by the number of Searches or Count (in this case 885)

Most Popular Searches

Search terms that are most frequently used, sorted by highest first. 

These are not necessarily terms that generate revenue but are popular with the visitors.

This section is divided into 4 different variables:

  • Revenue: this variable refers to the profit this term has generated in the period of time selected previously
  • Count: this variable refers to the number of time the terms was search for in the period of time selected previously. 
  • Conversion Rate: this variable refers to the % this term has converted into profit (on the period of time selected)
  • Revenue/Search: this variable is the average revenue this term has generated in relation to the Count, so in this case in relation to the number of time it appeared in the Search and not in relation to orders (on the period of time selected on the Timeline)

Lost Opportunities

This section refers to the terms that customers frequently search for but that have little or no conversion, compared to the time it appears in the search.

This section is divided into 4 different variables:

  • Revenue: this variable refers to the profit this search term has generated in the period of time selected previously.
  • Count: this variable reflects the number of times the term was searched for in the period of time selected previously.
  • Conversion Rate: this variable refers to the % this term has converted into profit (on the period of time selected)
  • Revenue/Search: this variable is the average revenue this term has generated in relation to the Count

Non-Converting Searches

Search terms that result in no conversion at all in the period of time selected at the top right hand corner.

This section shows only one variable:

  • Count: which shows the number of times the term was search for but did not convert into a profit (on the period of time selected at the top)

No Results Searches

Search terms that return zero results.

The Count variable refers to the number of times the term was search for in the period of time selected at the top. 

Specific Searches

This section is a free text search where you are able to type any term you think is relevant for your webshop and see all statistics regarding this specific term.

Did this answer your question?