Search Insights gives you a great overview of how customers are searching on your webshop, including how much revenue is generated and where improvements can be made to yield better results.

TIMELINE

The section at the top right hand corner allow you to select the period of time for which you would like to see the statistics of your webshop.

This timeline applies to all sections of the Insights, and is divided into several periods: 30 days, 90 days, 1 year, year to date, the previous year,  All the time the shop has been active (or for which we have data), and Other which allow to select manually and customised the period of time you want to check specifically.

Is Search Making your Customers better?

The first section of the dashboard shows the key metrics which make your customers more valuable via the Search section:

  • The first variable shows the percentage of visitors that use the Search option while browsing in your web-shop (in the period of time selected on the timeline)

In the example above 2.2% of all the visitors to the web shop have been using the Search function. (Not sure if I have to leave the explanation of the example)

  • The second variable shows the percentage of customers (not visitors) that buy products which they found with Search.

In the example above we can see that 13.9% of the people who ended up buying something on the page bought products they found with the Search function.

  • The third variable shows a comparison between the conversion rate of customers who used Search and customers who did not use Search.

In the example above, customers were 4.2 times more likely to convert if they used Search compared to customers who did not use Search.  

  • The fourth variable is a comparison between the average order value of customers who bought products through Search and customers who didn't.

In the example above, customers who used Search had an average order value which was kr. 120.71 higher than customers who didn't.

Search Statistics

The second section of the dashboard shows some key statistics from your Search function:

  • The first variable simply shows the number of searches made in the selected time period.
  • The second variable simply shows the percentage of searches that resulted in no results.
  • The third variable shows the percentage of searches where Clerk.io registered misspelling and corrected it.
  • The fourth variable finally reports the revenue generated by searches where misspelling was corrected and the customer clicked on and bought products from the corrected search results.

Most Profitable Searches

This section gives you an overview of the searches that generate the most revenue on your shop.

The section is divided in 5 different variables:

  • Count: Refers to the number of times the term has been searched for.
  • Revenue: The total revenue that this search term has generated in the selected time period.
  • Revenue / Search: Refers to the average revenue this term has generated in relation to the generated orders.
  • Conversion Rate: The percentage of the searches on this term that led to conversion.
  • Misspell rate: The percentage of times where we register a spelling mistake and correct it to the shown query.

Most Popular Searches

This section shows the top queries your customers are searching for, based on the quantity of the searches.

The section is likewise divided in 5 different variables as described in the section above.

Most Misspelled Searches

This section shows the queries your customers misspell the most but which we correct.

The section is likewise divided in 5 different variables as described in the section above.


Non-Converting Searches

This section shows the top queries your customers are searching the most for but which have a poor conversion rate.

On the right hand side, you're presented with several ways to manually handle these queries:

Add Products: Sends you to a page where you can pin selected products to the top of search results for the given query.

Add Synonym: Sends you to a page where you can link selected products with each other in order for a non-converting query to give better results, chosen manually by you.

Details: Sends you to a detailed page with extensive statistics for that specific search query.

No Results Searches

This section shows search terms that return zero results.

The Count variable refers to the number of times the term was search for in the period of time selected at the top. 

Like in the section above, you can help Clerk's search algorithm by manually adding pins or synonyms at the right hand side.

Using Merchandising To Improve Non-Converting and No Results Searches

As an alternative to manually adding one pin or synonym at a time, Merchandising campaigns are great to implement customized tweeks to Clerk's search engine for a wide range of searches. See more here.

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