Getting Started

Full Installation Walkthrough of for Other / Custom Platforms

Guidance on installing using a custom platform.

Adding a Store in

Each Store in is an isolated environment with its own data, API keys and Dashboard. The first thing you will need to do when setting up your account, is to create your first Store:

After setting up your store, the Setup Guide will of course provide some guidance around the rest of your custom installation.

Installing the two tracking-scripts uses two main scripts to work on a webshop:

  • The Visitor Tracking script, that initializes

  • The Order Tracking script that allows tracking of orders in realtime.

 These scripts can be found under "Install" in your Getting Started guide, like this:

Visitor Tracking Script:

Your visitor tracking script should be entered either in:

  • A tracking script module, and/or
  • In your webshop's main theme file or header file. This is often called something like header.php, fixed.php or index.php

Simply copy this from and paste into the appropriate location in your store, before the closing </body> tag if placed in a theme file.

Order Tracking Script:

The order/sales tracking script should be added either in:

  • A tracking script module, or
  • In your webshop's order confirmation page file. This is often a "thank you" page, or something similar, and must be a page only be triggered after the order has successfully processed.
    • Remember to update the "ORDER_ID" placeholder to the variable used in your store, for example:

Syncing your Webstore with

To show results, must sync with the products, categories, sales, pages and customers from your store. With a custom platform, this requires setting up a JSON Data Feed.

For more information on's data feed specifications, click here.


Adding Search and Recommendations

Frontend elements in consist of two parts:

  • A Design that controls the visual presentation of products. This can be changed to match any styling you want. Most often you will use 3 Designs-- Instant Search, Search Page and Recommendations.


    • In, you'll also need to create Content with an associated embed code that displays the products. The embed code should be inserted on the page where you want each element to be displayed.

      For example, here's a Recommendations slider embed code added to a Category page:

After adding the desired embed codes to your custom website, should begin working on your store.


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