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How to Sell Extra Products from your Shopping Cart

How to Sell Extra Products from your Shopping Cart Sell extra products while customers are viewing their basket Stefan Lorenz Olsen

Checkout offers work in a similar way to the rows of candy at the checkout in a supermarket. They are impulse buys of simple products at low cost but with a high profit margin. 

In your webstore, you don’t have to use a one-for-all selection of products, you can tailor the offers to each order by basing them on the exact combination of products in a customer's shopping cart.

For example:

If a customer is buying a pair of shoes, it may make sense to also offer socks as a check-out item, but maybe not a belt. However, if they are buying shoes and a pair of trousers, a belt may actually be a good checkout item to suggest. 

It’s always a good idea to choose lower cost products that still have a high profit margin for these suggestions, resembling the supermarket techniques of cheap, available and easy to grab. 

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