eCommerce segmentation is crucial but often requires lots of experience through trial and error. With Clerks Audience tool, you will be ready to start segmenting smartly, today.
AI Prediction #
Audience can predict purchase intent for any customers based on their buying habits. This allows you to create highly personalised and relevant marketing campaigns by simply asking the question “I have these products, who wants to buy them?”.
Dynamic Behaviour #
Audience automatically assigns Importance and Life Cycle to customers based on their behaviour compared to other customers like them.
This means that you always have up-to-date segments that reflect the groups of customers that are worth most to you, and which ones you should reactivate to keep them coming back to your site.
Deep Insights #
Audience comes bundled with a detailed Analytics dashboard that gives you the broad overview of your entire customer base. Within seconds, you will know whether your marketing efforts are paying off or need adjustments.
Segment Details gives you unprecedented insight into the Audiences that will give you the highest Return on Ad Spend, either right now, or in the long run.
Integrations #
Audience has integrations for a wide array of popular marketing tools, including:
These integrations are set up once to sync any Audiences you create, on daily basis. This means that you can focus on creating amazing campaigns within these tools, and keep sending them to the best customers.