Analytics

Email Analytics shows revenue following email clicks, customer retention, and the performance of your campaigns and flows. Open Analytics > Email to review your results.

Metric #

When your store provides profit data, use the metric dropdown in the page header to switch between Revenue and Profit. Your selection is remembered when you move between analytics pages.

Stores without profit data do not see this dropdown. The sections below describe the Revenue view. See Profit for how profit is supplied and calculated.

Timeframe #

Use the date-range selector in the page header to choose 30 days, 90 days, 1 year, YTD, All, or Custom.

Revenue overview #

The overview cards distinguish whole-order revenue from the products clicked in an email:

• Revenue after an email click: Full order revenue after an email click, with its share of store revenue.
• Orders after an email click: Orders following an email click, with their share of store orders.
• Revenue from clicked products: Revenue from the products clicked in an email.
• Revenue from other products: Revenue from other products bought in those orders.

Clicked-product revenue and other-product revenue together make up revenue after an email click. Do not add either component to the full-order total.

Email revenue #

The Email revenue chart has three views:

• Store revenue: Email revenue alongside other store revenue.
• Email customers: Revenue from returning customers alongside first orders.
• Campaigns & flows: Revenue grouped by automated flows, campaigns, and product blocks.

Use the chart’s legend to see which revenue groups are included in the selected view. Amounts use your store’s currency.

Store comparison #

Email shoppers vs. your store compares email shoppers with the store overall using conversion rate, average order value, basket size, and revenue per session.

This is an observational comparison. It does not establish that Email caused the differences.

Customer retention #

Customer retention covers repeat purchases and the time between orders. If there are too few first-time buyers, it shows an explanation instead of retention results.

Repeat business this period shows repeat buyers, returning-customer revenue, reactivated customers, and reactivated-customer revenue. Reactivated customers have gone at least 90 days since their previous order.

Reactivated-customer revenue is included in returning-customer revenue, so do not add the two amounts together.

Email performance #

Compare engagement, orders, and revenue for Campaigns and Automated flows. Each group shows open rate, click rate, order rate, and revenue per delivered email.

Delivery and list health shows delivery, bounce, unsubscribe, and spam complaint rates, with the counts used for each rate. A dash indicates an unavailable result.

Campaigns and flows #

Use Find an email to search individual results. Filter by All emails, Campaigns, Recurring campaigns, Automated flows, or Product blocks.

The table shows delivered emails, click rate, orders, repeat orders, revenue, and revenue per delivered email. Totals above it summarize the current selection. If no emails match, the table shows an empty-state message.