Introduction

Clerk.io’s email tools let you plan, build, and send your entire month of email marketing in a single session — typically under an hour.

Ask Clerk.io analyses your store, your audience, and email marketing best practices to recommend what to send, to whom, and when. It can then build everything for you: newsletters, automated flows, and designs.

Everything Ask Clerk.io creates can also be configured manually. You choose how much of the work you hand off to AI and how much you do yourself.

Impact #

On average, webshops that use Email see a 22% increase in avg. basket size and a 34% increase in avg. order value.

Solutions #

AI Newsletters #

AI Newsletters are one-time email sends — dispatched immediately or at a specific scheduled date and time.

When you create one, you can describe what you want in plain language and Clerk.io generates the content, subject line, and product logic for you. You review, adjust, and send. Or skip the AI step entirely and configure everything by hand.

Flows #

Flows are automated email sequences that run without manual input once activated.

A flow is triggered by a specific event — a visitor abandoning their cart, completing an order, entering an audience segment, or a recurring schedule. From the trigger, you build a sequence of emails, delays, and conditions that branch based on how recipients interact.

Embeds #

Embeds let you add Clerk.io’s product recommendations directly into emails you send through any external email platform — Klaviyo, Mailchimp, and others.

You control the email. Clerk.io decides which products each recipient sees, at the moment they open it.

Ask Clerk.io #

Ask Clerk.io can handle your email marketing end-to-end.

Tell it what you want to achieve — “plan my email marketing for the next month” or “set up an abandoned cart flow” — and it will analyse your store, propose a plan, and build it directly in Clerk.io.

It can create AI Newsletters, configure Flows, and design email templates by scanning your site or working from an image you upload. Everything it proposes requires your confirmation before it goes live.

You can also use it for a specific task, like writing a subject line or adjusting a flow, without handing over the whole process.

Analytics #

The Email analytics dashboard gives you a full view of how your emails perform — open rates, click rates, conversions, and revenue generated by each newsletter and flow.

Use it to spot what is working, identify what needs adjusting, and decide where to focus next month.

Installation #

Email uses Clerk’s API to handle requests and send emails.

It is also recommended to use Clerk.js to track the performance of your email sends.

Embeds #

Create new embeds under Email > Embeds. Choose a product logic, copy the generated embedcode, and paste it into your email template.

Find more information in the step-by-step guide.

Sender Configuration #

Before sending AI Newsletters or activating Flows, configure your sender details under Email > Configuration.

This includes your sender name and email address, DNS settings for your sending domain, and your email service provider. Full details are in the AI Newsletters article.