Recommendations

Analytics

Actionable insights into how your visitors use Recommendations.

Recommendations Analytics shows how products found through your Recommendations Elements contribute to sales. Open Analytics > Recommendations to compare placements and find areas to improve.

Metric #

When your store provides profit data, use the metric dropdown in the page header to switch between Revenue and Profit. Your selection is remembered when you move between analytics pages.

Stores without profit data do not see this dropdown. The sections below describe the Revenue view. See Profit for how profit is supplied and calculated.

Timeframe #

Use the date-range selector in the page header to choose 30 days, 90 days, 1 year, YTD, All, or Custom.

Revenue overview #

The overview cards show four metrics for the selected period:

  • Revenue via Recommendations: Revenue attributed to products found through Recommendations, with its share of store revenue.
  • Sessions using Recommendations: Sessions using Recommendations, with their share of total sessions.
  • Orders with recommended products: Orders containing recommended products, with their share of total orders.
  • Recommended products sold: Attributed products sold, with their share of all products sold.

These cards measure money, sessions, orders, and products. Read each percentage against the total shown on its card.

Revenue breakdown #

Recommendations as part of your sales shows revenue from products found through Recommendations alongside other tracked store revenue over time.

Store comparison #

Help shoppers find more to love compares shoppers using Recommendations with your store overall. It shows conversion rate, average order value, basket size, and revenue per session.

The differences describe the two groups. They are not measured uplift from a controlled A/B test.

Element performance #

Which placements work for you compares each placement using revenue, orders, conversion rate, revenue per session, and basket size. Store averages appear beside the comparison metrics where available.

A dash means the metric is unavailable; it should not be read as zero. Use the available figures to choose which placements to investigate.

Labels #

Labels identify your Recommendations placements. Define them in Elements or API calls, using a descriptive name such as Product Page / Alternatives.

When following our setup guides, descriptive labels are added automatically. An Element’s label initially matches the name you choose and can be changed afterwards.

Label stats #

Select a placement to open Label Stats. The page has a reporting-period selector, Top 10 products sold with this label, and Latest Orders with Label.

The product and order sections have Download CSV controls, which can be disabled when no data is available.

Use the Recommendations setup guidance to decide what to change after reviewing your results.