Search

Analytics

Actionable insights into how your visitors are searching.

Search Analytics shows what visitors search for, which products they buy through Search, and where they struggle to find results. Open Analytics > Search to review your store.

Metric #

When your store provides profit data, use the metric dropdown in the page header to switch between Revenue and Profit. Your selection is remembered when you move between analytics pages.

Stores without profit data do not see this dropdown. The sections below describe the Revenue view. See Profit for how profit is supplied and calculated.

Timeframe #

Use the date-range selector in the page header to choose 30 days, 90 days, 1 year, YTD, All, or Custom.

Use the search field in the page header to inspect a keyword. Open More actions > Download to download data from the current view.

Revenue overview #

The four overview cards show performance for the selected period:

  • Revenue from Search: Revenue from products attributed to Search.
  • Share of store revenue: Search’s attributed product revenue as a share of total store revenue.
  • Search visitor conversion: The share of Search visitors who placed an order, with the visitor and buyer counts.
  • Revenue per search: Attributed product revenue divided by the number of searches.

Revenue breakdown #

The Search in the bigger picture chart compares Search’s attributed product revenue with the remaining store revenue. Switch between Revenue and Share to view amounts or proportions over time.

Shopper comparison #

How Search shoppers perform compares visitors using Search with visitors without Search. It shows conversion rate, average order value, and revenue per visitor, alongside Search usage and the shoppers’ share of whole-order revenue.

Whole-order revenue includes the other products in these shoppers’ orders. Search’s attributed product revenue only includes products found through Search. These amounts answer different questions and should not be added together.

This comparison is observational. It does not measure sales caused by Search or prove an increase in sales.

Search tables #

Use What shoppers search for to find queries to investigate. Each overview list has its own columns. Select View all to open its full list, or select a query to inspect that keyword.

Sales searches #

Searches that bring in sales lists queries by attributed product revenue, with each query’s percentage of Search revenue. In the Revenue view, “most profitable” refers to revenue ranking rather than profit margins.

What shoppers search for most shows query counts and revenue. Use it to understand demand, including popular searches that generate little revenue.

Without results #

Searches without results shows queries with no matches, their search counts, and their share of no-result searches. Check product data, catalogue coverage, and Synonyms for possible improvements.

Without orders #

Searches without an order shows queries that returned results but had no subsequent order. The list includes search counts and click rates. Review the results and product availability before deciding what to change.

Keyword details #

Selecting a query opens Searches for that keyword. The overview shows searches, revenue, revenue per search, click-through rate, and conversion rate.

The Sales from this search chart shows attributed product revenue over time. The table below it lists searches containing the keyword with the same performance metrics. Use All searches to return to the overview.

Use these findings with Synonyms and Rules to improve results.