Audience

Price Sensitivity

Definitions #

  • Buys Cheaper Products: these costumers tend to buy products which price is lower than your store’s average. This segment is calculated as follows: average price of products bought is below store average - standard deviation.

  • Buys Average Priced Products: customers enter this segment when average price of products bought is between the above limit and store average + standard deviation.

  • Buys Expensive Products: these customers bought products average price is bigger than the store’s average (average price of products bought > above limit).